TEAM SUMMUM DESCENDED ON THE COASTAL TOWN OF ZOUTELANDE IN ZEELAND FOR THE SPRING 2026 CAMPAIGN SHOOT, THE IDEAL BACKDROP FOR THE FROM COAST TO CITY FEEL OF THIS COLLECTION. TIE YOUR HAIR UP, BRAVE THE WIND AND REWARD YOURSELF WITH A PAN OF MUSSELS AT STRANDZOT.
It’s funny how the briny sea air relaxes, even after two days of hard work with the team to get nice pictures of the new pieces for Spring 2026. The setting for this shoot was the Zeeland coastal town of Zoutelande, not far from Middelburg and Vlissingen. The weather was brilliant when we arrived, ideal for a location check, but on the first day of the shoot there was a strong sea breeze, forcing us to shoot in corners and behind the dunes to avoid clothes flapping tightly against the model’s body and her hair flying wildly around her face. Fortunately, the weather on the second day was again fantastic with nothing but sun, which we celebrated before lunch with a herring at the market - without chopped onion or gherkin, we leave that stuff to the people up north. The only way to end such a perfect day, of course, is in a beach bar, with a big pan of mussels and white wine. A toast to Spring 2026!
— By Vianne, Creative Producer
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Oversized jacket
Denim jacket with herringbone stripe
Lined bomber jacket in cotton blend
Denim trousers with herringbone stripe
Sporty boyfriend blazer
Shiny straight-leg trousers
Striped lurex blouse
Ribbed tank top
Pinstripe polo shirt in soft scuba fabric
Reversible singlet with glitter trim